Filbitron has been designing and developing custom software applications for Sales Force Automation in the Consumer Packaged Goods market for over a decade. Our suite of applications, called WriteTRAC, enables organizations to utilize a flow of current information to maximize the potential of their field sales force.

Recognizing that every project is unique, we offer applications designed for the Route Sales, Pre-Sales/Direct Store Delivery, and Merchandising environments. Filbitron has also developed a module to address ongoing sales and merchandising initiatives at the rep, store and banner level, this module is called Retail Priorities.

Used independently or in any combination, we also provide extensive customization services in order to implement a system that meets the specific needs of each environment.

Our list of WriteTRAC clients includes some of the most recognized consumer brands in Canada, including: Bacardi, GayLea Foods, Rand McNally, and General Mills.

The Route Sales Module was designed to provide the maximum benefit to those organizations whose Field Sales Representatives carry and deliver product. Some of the features of this version include:

Improve production and promotional plans with up to date inventory tracking.
Improve customer relationships with immediate production of Invoices and credit notes.
Manage your business more effectively with suggested inventory replenishment values based on historical data.

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Direct Store Delivery

The Pre Sales/DSD module was developed to meet the specific needs of organizations whose Sales Representatives write orders or bookings in the store.

Colour coded inventory and deal status information by SKU
Graphical presentation of historical sales information by in store location.
Order fill and order exception information by store.

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Merchandising

This version of the WriteTRAC suite was developed to meet the needs of organizations with Field Sales Representatives who perform merchandising functions. Some of the features of the version include:

Present historical shelf quality and distribution information with the simple tap of the pen.
Determine market share information by store and by location.
Utilize externally derived data to prove product movement based on product placement.

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Retail Priorities

The retail priorities module is designed to enable management and planning level initiatives to be communicated and targeted to individual sales reps.

Track promotion success immediately and at store level.
Ensure program compliance within the relevant timeframe.
Relate retail priorities to specific chains or sales regions.